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I had my first job when I was 16 years old. I worked as a cashier in a petrol station in Stoke-on-Trent in England. My boss was very keen to sell motor oil and he told me that I had to try and sell it to the customers who came in to pay for their petrol. This is when I discovered something about marketing.

 “Good morning. Pump 4, right?”

“Yes, that’s right”

“Have you thought about buying some oil for your car?”

“Not really.”

“Okay. Here’s your change. Have a nice day.”

What did I discover about marketing? That I was hopelessly incompetent at it. And nothing has changed.

Marketing

Nowadays I want people to buy English classes and I still feel uncomfortable banging the drum.  Something inside me says that if people want my classes they’ll come and find me. Utter nonsense, of course. But it is a self-limiting belief that lingers.

With MyCoolClass, I can forget that. They will believe for me. I don’t need to become a marketing expert. They have people for that. People who understand algorithms and SEO. People who know how to monitor clicks and engagement, website ninjas and graphic design gurus. It is a weight off my shoulders.

Honesty

But it’s not just their sales expertise that appeals to me. It is their ethics. Many other education platforms set things up so that the teachers are in a race to the bottom. They saturate their platforms with teachers so that prices come tumbling down. They foster a dog-eat-dog environment.  There is nothing good about selling your courses for 7 euros an hour if you cannot make a living. It is the unacceptable face of competition. It is dishonest and most online platforms couldn’t care less.

MyCoolClass emphatically does care. There is a cut off point for teacher recruitment and pricing is not a free-for-all. It is a sustainable business model created and managed by teachers.

Transparency

MyCoolClass is a cooperative.  That means everybody who is a member of MyCoolClass owns MyCoolClass. There are rules which any member can consult, and in line with those rules, there are democratic elections to elect the board of directors. Any member can stand in those elections. I wonder how that compares with other online teaching platforms. Actually, I don’t. There is no comparison. The teachers have zero say and zero rights.

Other platforms exist to make a profit for some venture capitalists whose last experience of education was probably getting their driving license.  MyCoolClass exists to make money for teachers.

Paid Time Off

Any freelancer knows the feeling of dragging yourself from a sick bed to go to work. This is the biggest drawback to working for yourself – your boss is very demanding!  But there has never been an alternative. You don’t work, you don’t get paid. It’s not like working for a company where you get paid holidays and sick days.  But what if there was a way to be a freelance teacher and also have that safety net? I didn’t think it was possible until I looked into MyCoolClass. Part of what you pay to use the MyCoolClass is stored away so that you are covered financially when you need it, when you’re ill or when you simply fancy some time off. A best-of-both-world model that no other online learning platform offers.

Teaching is a noble profession and, more often than not, a true vocation. The proliferation of Mickey Mouse teaching platforms has damaged the dignity of teachers and students alike. It has become harder and harder to do an honest day’s work for an honest day’s pay. MyCoolClass with its ethical marketing, transparency and teacher centric organization is fighting back. A battle I fully expect us all to win.

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